Pentru cei inclinati spre analizarea activitatii lor online exista 14 unelte gratuite oferite de Marketing Experiments Blog. Blogul respectiv este o mina de aur. Din nou, doar in engleza.
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Free Tools from MarketingExperiments
- Value Proposition Worksheet
One of our most downloaded resources, this worksheet will help you evaluate and present your value proposition more effectively. - Compounding Effect Spreadsheet
This tool measures the (usually large) impact of incremental increases in conversion through testing. - Price Testing Analysis
Created to help marketers accurately analyze the overall results of price tests. - Subscription Site Metrics Tool
Allows subscription sites to determine the profitability of their own PPC campaigns. - Max Bid Analysis Spreadsheet
This is a tool that can help marketers calculate the maximum bid they could make in a PPC campaign and still remain at a specific profitability margin. - Customer Service Analysis Tool
This tool is designed to help companies see and calculate the possible profit that can come from inbound costumer service calls. - A/B Testing Template Doc
A basic template that guides marketers though the A/B split testing process. - Content Analysis Template
Helps you systematically calculate the attractiveness and value of your website’s content. - Competitive Analysis Spreadsheet
Walks you through a thorough competitive analysis (also valuable for identifying potential partners). - Comparison Engine Features
A table our analysts put together with marketing insights drawn from their experiences with the comparison engines. - Data Sample Statistics
Explains how to determine the statistical validity of a test. This document also introduces the test validation section of the Test Protocol tool we offer to our live workshop and certification students. - Metrics Dashboard Tool
This dashboard helps marketers monitor the essential metrics that they need to track when testing online. - Optimization Scenario Tool
Want to compare key metrics and results between different landing page optimization scenarios? Try this tool. - Pay-Per-Click Analysis Tool
One of the spreadsheets our analysts use to examine the differences in performance between multiple PPC campaigns.
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